Arguably one of the most overlooked areas in the industry, nude has long
been one of the most sought-out tones for women of all color when it comes
to underwear and hosiery. Following the successful launch of nude lingerie
label last September, Bianca Miller, one
of the finalist’s in last year’s series The Apprentice has launched a
crowdfunding campaign for her skin-tone hosiery line.
Miller aims to raise 100,000 pounds via Indiegogo to start up her own label
which will offer nude tights for women of all skin-tones and complexions.
The crowdfunding platform, launched today, will be used to sell pre-orders
of the tights as well as experience-based packages with Miller. Named
Bianca Miller London, the hosiery label will offer eight nude skin-tones
which have been chosen to suit a wide range of complexions ranging from
‘English Rose’ to ‘Sub-Saharan African.’
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Bianca Miller London aims to offer nude hosiery for women of all
skin-tones
“My passion for nude hosiery stems from my own personal experience aged 18
and being a December baby it was cold, so I wanted a pair of nude tights to
match my ensemble,” explains Miller on her crowdfunding page. “I trawled
the high street, searched the internet and saw a variety of options, none
of which resembled my skin. So what did I do? Well trying to be young and
fashionable – I braved the cold! A few years later, whilst working in the
City of London, the challenge of nude hosiery became poignant again.”
“The job required me to attend corporate events in professional dress and
despite having a larger budget it still proved impossible to purchase nude
hosiery to compliment my skin tone. It was at this stage I was inspired to
start the ‘The Be Group’, offering personal branding and image consultancy
services. Whilst styling my clients and delivering workshops on image I saw
women of all skin tones and varying budgets were also struggling.”
The initial collection will offer tights and lace hold-ups, with plans to
expand the range to include complementary items on a seasonal basis.
Retailing at 8.99 pounds per pair, backers of the crowdfunding campaign can
pre-order a pair for 7 pounds or two for 13 pounds, with products launching
from Autumn-Winter 2015 onwards. The tights and hold-ups will be
manufactured in the UK and made from high quality materials.
“Currently there are still very limited options for women who do not fit
into the three or so standard nude tones,” added Miller. “We are the only
brand offering a full assortment of skin-toned hosiery for all women.
Bianca Miller London does not have any direct competition and is perfectly
placed to change the retail landscape for hosiery.”