Hot on the heels of Burger King’s
preposterous new fragrance, fast food rival McDonald’s is out with
its own stab at unconventional marketing.
The company launched a clothing and lifestyle line in Sweden earlier this
week, which includes thermal tops and bottoms, raincoats,
wallpaper and sheets. All the products have the same Big
Macs-on-white pattern.
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The available sizes range from extra small to extra-extra large, and
the products can be bought only in Sweden.
The beefy collection was part of the company’s publicity campaign
called “imlovinit 24.” The campaign featured 24 McDonald’s-themed
stunts in 24 cities in a day. Profits from these will benefit Ronald
McDonald House Charities.
Recently, Burger King Japan announced plans to launch a
limited-edition perfume on April 1 which would smell like
flame-grilled hamburger. Ads released said the company would release
the “Flame-Grilled Fragrance” on April Fool’s day. It will only be
available for one day and will retail for 5,000 yen or about 41
dollars. (DPA)