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JJB Sports this week revealed a slide in figures of 4.1 per cent for the 24 weeks to 15th July. The firm, which is the official store for England football merchandise, is expecting a more positive second half of its financial year. The company exceeded expectations last year in the run-up to the World Cup with fans snapping up replica England shirts.
Company executives were bracing themselves for a fall in takings in the comparative period t his year. Chairman Roger Lane-Smith stated: “We have now passed through the trading period which included the very difficult comparatives of the 2006 World Cup. Despite these tough times our trading results have still remained satisfactory.”
JJB, which operates more than 400 stores across Britain, said like-for-like revenue fell 1.8 per cent in the first 18 weeks of its financial year. A month ago, owner Dave Whelen shocked the City by netting £190 million from the sale of his 29 per cent stake. He also stepped down from the board, prior to being appointed an honorary life president.
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