Since Paul Heyman’s WWE contract expired several months ago, he’s been rumored to be working on a new project outside of the wrestling business. A press release has been sent out announcing Heyman’s new project: “The Heyman Hustle”.

The Heyman Hustle is a new “broadband reality series”, hosted by Paul Heyman, focusing on the exciting chaos that is life in New York City. The show will be availalbe online in 10-minute segments as well as 1-minute segments available on broadband mobile devices. A video trailer has been released featuring Heyman shown in a studio as well as on a New York subway and in Times Square. Heyman comes across as very slick and charismatic.

Here are the details:

THE HEYMAN HUSTLE

Starring: Paul Heyman. Director: Mitchell Stuart

SYNOPSIS

Paul Heyman is known for being a true innovator. The mastermind behind the “Extreme Wrestling” phenomenon that revolutionized the sports entertainment industry in the late 1990s, “The Mad Scientist” has partnered with the Park Avenue “Hi-Definition” Production House HQ Productions to create brand new content in the form of the very first wireless broadband reality series, entitled “The Heyman Hustle.”

The Heyman Hustle™ is poised to spearhead the Wireless Broadband Digital movement and it will be a weekly program customized for the mobile experience and supported by Fortune Star’s unparalleled broadband network, ringtones, wallpapers and java games.

VIDEO LINK: Watch The TRAILER for “THE HEYMAN HUSTLE” Featuring Paul Heyman!